Psychographics & Personas

Overall12/15/2021 - 12/28/2021

604,238
Impressions
0.00%
Click rate ? The ratio of users who click on your advert to the number of total users who saw your advert
0
Clicks ? The number of clicks

2,2801921,608480
All conversions
3.7730.3182.6610.794
Event rate ? The number of secondary events per thousand ad impressions
31.84%
Incrementality ? The true incremental contribution of your ad campaign. It shows the increase in the desired outcome provided by marketing activity.

155,564
Unique Impressions ? The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
3.9
Average Frequency ? The average number of times that each person saw your ad.

All Attributed Conversions ▼ 2,280 EvPM: 3.773

28,336 Total Conversions 8.1% Attributed to this campaign

604,238 Impressions
155,564 Unique Impressions ? The ratio of users who click on your advert to the number of total users who saw your advert
1,831 Visitors ? The ratio of users who click on your advert to the number of total users who saw your advert

26,133 Clicks
0.2% Reach (of 75mm monthly) ? The ratio of users who click on your advert to the number of total users who saw your advert
672 Conversions ? The ratio of users who click on your advert to the number of total users who saw your advert

4.32% CTR ? The ratio of users who click on your advert to the number of total users who saw your advert
3.9 Frequency ? The ratio of users who click on your advert to the number of total users who saw your advert
Calculate ROI

Attribution Insights

AI Predictions

×9.5

Projected Conversions at 10x Volume

Increase Campaign Volume Up to 8M Impressions

Increase Conversions by Extending Campaign Volume

Performance by Devices

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76.59% 1728 Mobile Phone	0.00% 0 Tablet	3.19% 72 Desktop	0.00% 0 TV/Players	0.00% 0 DHA/Speakers	20.21% 456 Other

iOS 0.00% 0 Android 9.52% 4 Other 0.00% 4	iOS 0.00% 0 Android 4.76% 2 Other 0.00% 0	Windows 57.14% 24 macOS 28.57% 12 Other 0.00% 0

Impressions

	85.69%	iOS Mobile Phone
	5.59%	Android Mobile Phone
	3.49%	Mobile Phone
	2.18%	undefined
	1.27%	Android
	1.78%	Others

Conversions

	44.68%	iOS Mobile Phone
	31.91%	Android Mobile Phone
	20.21%	undefined
	3.19%	OS X Desktop
	0.00%	Android

Device	EvPM	Impressions
Mobile Phone	1,728 EvPM - [] 3.04	568,782 volume - [] 94.77%
Android	720 21.47	33,529 5.59%
iOS	1,008 1.96	514,307 85.69%
Mobile	0 < 0.01	20,946 3.49%
Tablet	0 EvPM - [] < 0.01	4,948 volume - [] 0.82%
iOS	0 < 0.01	4,948 0.82%
Desktop	72 EvPM - [] 23.08	3,120 volume - [] 0.52%
macOS	72 63.89	1,127 0.19%
Other	0 < 0.01	1,993 0.33%
DHA/Speakers	0 EvPM - [] < 0.01	1,191 volume - [] 0.20%
Other	0 < 0.01	1,191 0.20%
Other	456 EvPM - [] 20.59	22,151 volume - [] 3.69%
Unknown	456 20.59	22,151 3.69%

Performance by Geo

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Impressions

Conversions

EvPM

Geo Area	EvPM	Impressions
Others	228 10.112	22,547 3.97%
Providence - New Bedford	12 3.284	3,654 0.64%
Phoenix	30 3.274	9,162 1.61%
Portland - Auburn	6 2.698	2,224 0.39%
Little Rock - Pine Bluff	6 2.612	2,297 0.40%
Sacramento - Stockton - Modesto	18 2.514	7,161 1.26%
Madison	6 2.466	2,433 0.43%
Chicago	12 2.349	5,109 0.90%
Salt Lake City	12 2.290	5,240 0.92%
Raleigh - Durham (Fayetteville)	18 2.046	8,798 1.55%
Detroit	24 2.030	11,825 2.08%
Denver	18 1.843	9,765 1.72%
Charlotte	12 1.756	6,832 1.20%
Jacksonville, Brunswick	6 1.735	3,458 0.61%
Austin, TX	6 1.711	3,507 0.62%
Houston	6 1.642	3,655 0.64%
Orlando - Daytona Beach - Melbourne	6 1.558	3,850 0.68%
Nashville	6 1.425	4,212 0.74%
Philadelphia	18 1.419	12,681 2.23%
Birmingham (Anniston and Tuscaloosa)	6 1.408	4,260 0.75%
San Diego	6 1.185	5,062 0.89%
Miami - Fort Lauderdale	6 1.101	5,449 0.96%
Washington DC (Hagerstown)	24 1.034	23,217 4.09%
Tampa - Saint Petersburg (Sarasota)	6 0.958	6,261 1.10%
Norfolk - Portsmouth - Newport News	6 0.836	7,176 1.26%
Oklahoma City	6 0.776	7,734 1.36%
Dallas - Fort Worth	6 0.738	8,131 1.43%
Kansas City	6 0.689	8,714 1.53%
Baltimore	6 0.617	9,726 1.71%
Los Angeles	12 0.523	22,944 4.04%
New York	12 0.375	32,001 5.63%
Atlanta	6 0.246	24,428 4.30%
Albuquerque - Santa Fe	0 < 0.01	2,372 0.42%
Lafayette, LA	0 < 0.01	1,551 0.27%
Tulsa	0 < 0.01	1,221 0.21%
Fort Smith - Fayetteville - Springdale - Rogers	0 < 0.01	1,315 0.23%
Monterey - Salinas	0 < 0.01	1,233 0.22%
Las Vegas	0 < 0.01	6,282 1.11%
Green Bay - Appleton	0 < 0.01	1,156 0.20%
Omaha	0 < 0.01	2,448 0.43%
Santa Barbara - Santa Maria - San Luis Obispo	0 < 0.01	2,384 0.42%
Memphis	0 < 0.01	5,623 0.99%
San Antonio	0 < 0.01	2,808 0.49%
Peoria - Bloomington	0 < 0.01	1,164 0.20%
Jackson, TN	0 < 0.01	1,915 0.34%
Cedar Rapids - Waterloo & Dubuque	0 < 0.01	1,941 0.34%
Fresno - Visalia	0 < 0.01	1,830 0.32%
Wichita Falls & Lawton	0 < 0.01	1,162 0.20%
Waco - Temple - Bryan	0 < 0.01	1,485 0.26%
Columbus - Tupelo - West Point	0 < 0.01	1,009 0.18%
Wichita - Hutchinson	0 < 0.01	1,730 0.30%
Tucson (Sierra Vista)	0 < 0.01	3,444 0.61%
Sioux City	0 < 0.01	1,769 0.31%
Bakersfield	0 < 0.01	1,093 0.19%
Eugene	0 < 0.01	1,019 0.18%
Boise	0 < 0.01	2,209 0.39%
Macon	0 < 0.01	2,849 0.50%
Colorado Springs-Pueblo	0 < 0.01	1,719 0.30%
San Francisco - Oakland - San Jose	0 < 0.01	10,793 1.90%
Honolulu	0 < 0.01	2,777 0.49%
Baton Rouge	0 < 0.01	1,948 0.34%
Portland, OR	0 < 0.01	10,592 1.86%
Hattiesburg - Laurel	0 < 0.01	1,984 0.35%
Montgomery (Selma)	0 < 0.01	1,817 0.32%
Reno	0 < 0.01	1,293 0.23%
Huntsville - Decatur (Florence)	0 < 0.01	1,480 0.26%
Mobile - Pensacola (Fort Walton Beach)	0 < 0.01	2,581 0.45%
Des Moines - Ames	0 < 0.01	1,877 0.33%
Seattle - Tacoma	0 < 0.01	11,941 2.10%
Jackson, MS	0 < 0.01	2,245 0.40%
Pittsburgh	0 < 0.01	5,555 0.98%
New Orleans	0 < 0.01	7,441 1.31%
Toledo	0 < 0.01	1,014 0.18%
Greenville - New Bern - Washington	0 < 0.01	1,466 0.26%
Dayton	0 < 0.01	1,905 0.34%
Lexington	0 < 0.01	4,157 0.73%
Rochester, NY	0 < 0.01	1,137 0.20%
Youngstown	0 < 0.01	1,527 0.27%
Columbus, OH	0 < 0.01	2,635 0.46%
Hartford & New Haven	0 < 0.01	9,168 1.61%
Albany - Schenectady - Troy	0 < 0.01	2,141 0.38%
Tallahassee - Thomasville	0 < 0.01	1,914 0.34%
Louisville	0 < 0.01	1,892 0.33%
Indianapolis	0 < 0.01	5,528 0.97%
Albany, GA	0 < 0.01	1,117 0.20%
Burlington - Plattsburgh	0 < 0.01	1,676 0.30%
Columbus, GA	0 < 0.01	4,622 0.81%
Savannah	0 < 0.01	3,197 0.56%
Augusta	0 < 0.01	1,407 0.25%
Charleston, SC	0 < 0.01	2,459 0.43%
Greensboro - High Point - Winston-Salem	0 < 0.01	2,684 0.47%
Cincinnati	0 < 0.01	3,136 0.55%
Buffalo	0 < 0.01	1,234 0.22%
Flint - Saginaw - Bay City	0 < 0.01	1,518 0.27%
Columbia, SC	0 < 0.01	3,861 0.68%
West Palm Beach - Fort Pierce	0 < 0.01	2,486 0.44%
Springfield, MO	0 < 0.01	1,802 0.32%
Wilmington	0 < 0.01	2,244 0.40%
Milwaukee	0 < 0.01	5,132 0.90%
Cleveland	0 < 0.01	6,455 1.14%
Minneapolis - Saint Paul	0 < 0.01	10,342 1.82%
Shreveport	0 < 0.01	3,134 0.55%
Saint Louis	0 < 0.01	8,733 1.54%
Boston (Manchester)	0 < 0.01	16,621 2.93%
South Bend - Elkhart	0 < 0.01	1,118 0.20%
Wilkes Barre - Scranton	0 < 0.01	1,316 0.23%
Salisbury	0 < 0.01	1,023 0.18%
Chattanooga	0 < 0.01	2,052 0.36%
Roanoke - Lynchburg	0 < 0.01	2,325 0.41%
Fort Myers - Naples	0 < 0.01	1,951 0.34%
Florence - Myrtle Beach	0 < 0.01	2,187 0.38%
Greenville - Spartansburg - Asheville - Anderson	0 < 0.01	4,557 0.80%
Harrisburg - Lancaster - Lebanon - York	0 < 0.01	2,006 0.35%
Charleston-Huntington	0 < 0.01	1,341 0.24%
Grand Rapids - Kalamazoo - Battle Creek	0 < 0.01	5,260 0.93%
Knoxville	0 < 0.01	1,606 0.28%
Richmond - Petersburg	0 < 0.01	6,316 1.11%
Syracuse	0 < 0.01	1,216 0.21%
Lansing	0 < 0.01	1,038 0.18%
Spokane	0 < 0.01	1,828 0.32%
Show more...

Performance by Time of Day

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Conversions

Time of Day	EvPM	Impressions
21:00 - 24:00	148 4.513	32,793 5.43%
15:00 - 18:00	190 4.301	44,175 7.31%
09:00 - 12:00	299 4.297	69,579 11.52%
12:00 - 15:00	428 4.096	104,503 17.30%
03:00 - 06:00	314 3.998	78,539 13.00%
00:00 - 03:00	176 3.681	47,816 7.91%
06:00 - 09:00	718 3.199	224,467 37.15%
18:00 - 21:00	7 2.959	2,366 0.39%
Show more...

Performance by Day of Week

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Conversions

Day of Week	EvPM	Impressions
Saturday	190 4.301	44,175 7.31%
Thursday	299 4.297	69,579 11.52%
Friday	428 4.096	104,503 17.30%
Monday	324 4.019	80,609 13.34%
Tuesday	314 3.998	78,539 13.00%
Wednesday	718 3.199	224,467 37.15%
Sunday	7 2.959	2,366 0.39%
Show more...

Network	EvPM	Impressions
Cellular	226 4.396	51,406 8.51%
Cable	1,942 3.718	522,326 86.44%
Corporate	112 3.672	30,503 5.05%
N/A	0 < 0.01	0 < 0.01%
Dialup	0 < 0.01	0 < 0.01%
Show more...

Top Podcasts

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Jill Scott Presents: J.ill the Podcast

EvPM: 5.41
Here's Something Good

EvPM: 4.78
Big Money Energy

EvPM: 4.5
There Are No Girls on the Internet

EvPM: 4.49
Red Pilled America

EvPM: 4.49
BuzzFeed Daily

EvPM: 4.44

Volume Extension

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Shows predicted performance as the campaign volume increases. Please move the slider and look at the highlighted areas in the diagram.

×9.8
Increase in Conversions
×10
Increase in Impressions
3.7
Average Frequency

Volume

Predictive Targeting

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Shows predicted performance after targeting. Please move the slider to choose targeted volume.

(GAIN)
Predicted Performance Gain
(PERFORMANCE) Base EvPM: 3.773
Predicted EvPM after targeting
(VOLUME)
Targeted Volume

(slider)

Targeted Volume

Suppression list required for targeting (TARGET_VOLUME) volume

Build timestamp: 2022-02-15 12:10:41

(feature)	Volume
(name)	(percent)%

Overall12/15/2021 - 12/28/2021

AI Predictions

Performance by Devices

Performance by Geo

Performance by Time of Day

Performance by Day of Week

By Network Connection Types

Top Podcasts

Incrementality

31.84%

2.862

3.773

Volume Extension

×9.8

×10

3.7

Campaign Optimization

Creative Personalization

Audience optimization

Predictive Targeting

(GAIN)

(PERFORMANCE) Base EvPM: 3.773

(VOLUME)

Campaign Details

Performance Trends

Line Item

Variation Performance

AI Boost

Overall12/15/2021 - 12/28/2021

AI Predictions

Performance by Devices

Performance by Geo

Performance by Time of Day

Performance by Day of Week

By Network Connection Types

Top Podcasts

Incrementality

31.84% .st0{fill:#54BFA8;}

2.862

3.773

Volume Extension

×9.8 .st0 { fill: #54bfa8; }

×10

3.7

Campaign Optimization

Creative Personalization

.st0{fill:#54BFA8;}

Audience optimization

Predictive Targeting

(GAIN) .st0{fill:#54BFA8;}

(PERFORMANCE) Base EvPM: 3.773

(VOLUME)

Campaign Details

Performance Trends

Line Item

Variation Performance

31.84%

×9.8

(GAIN)