Podcasts Line - Pixel Insights

Overview

Campaign Details12/15/2021 - 12/28/2021

604,238
Impressions
0.00%
Click rate ? The ratio of users who click on your advert to the number of total users who saw your advert
0
Clicks ? The number of clicks

2,2801921,608480
All conversions
3.7730.3182.6610.794
Event rate ? The number of secondary events per thousand ad impressions

155,564
Reach ? The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
3.9
Average Frequency ? The average number of times that each person saw your ad.

Performance Trend

Cumulative
•
Weekly
•
Daily

Volume Distribution

DMAs

	5.63%	New York
	4.30%	Atlanta
	4.09%	Washington DC (Hagerstown)
	4.04%	Los Angeles
	3.97%	Others
	77.97%	Others

Devices

	85.69%	iOS Mobile Phone
	4.38%	undefined
	3.49%	Mobile Phone
	3.39%	Android Mobile Phone
	1.27%	Android
	1.78%	Others

Time of Day

	37.15%	06:00 - 09:00
	17.30%	12:00 - 15:00
	13.00%	03:00 - 06:00
	11.52%	09:00 - 12:00
	7.91%	00:00 - 03:00
	13.13%	Others

Day of Week

	37.15%	Wednesday
	17.30%	Friday
	13.34%	Monday
	13.00%	Tuesday
	11.52%	Thursday
	7.70%	Others

Network Connection Types

	86.44%	Cable
	8.51%	Cellular
	5.05%	Corporate
	0.00%	N/A
	0.00%	Dialup

Subcampaigns Performance

	Subcampaigns	EvPM	Impressions
	Unknown	2,280 3.773	604,238 100.00%

Top Performing Podcasts

Jill Scott Presents: J.ill the Podcast

EvPM: 5.41
Here's Something Good

EvPM: 4.78
Big Money Energy

EvPM: 4.5
There Are No Girls on the Internet

EvPM: 4.49
Red Pilled America

EvPM: 4.49
BuzzFeed Daily

EvPM: 4.44

Performance Details

Podcasts

Podcasts	EvPM	Impressions
Jill Scott Presents: J.ill the Podcast	2 5.405	370 0.06%
Here's Something Good	1 4.785	209 0.03%
Big Money Energy	5 4.500	1,111 0.18%
There Are No Girls on the Internet	2 4.494	445 0.07%
Red Pilled America	54 4.485	12,039 1.99%
BuzzFeed Daily	39 4.440	8,783 1.45%
The Clubhouse with Shane Bacon	1 4.405	227 0.04%
Against the Rules with Michael Lewis	10 4.348	2,300 0.38%
Daily Inspiration: The Steve Harvey Mor...	1,075 4.343	247,521 40.96%
Part-Time Genius	3 4.335	692 0.11%
	8 4.290	1,865 0.31%
Committed	18 4.153	4,334 0.72%
TechStuff	45 4.144	10,858 1.80%
Stuff To Blow Your Mind	30 3.828	7,837 1.30%
Sleepwalkers	1 3.817	262 0.04%
Not Over It	2 3.788	528 0.09%
Solvable	8 3.770	2,122 0.35%
The MMQB NFL Podcast	24 3.656	6,564 1.09%
You and Me Both with Hillary Clinton	12 3.633	3,303 0.55%
Red Table Talk	31 3.596	8,621 1.43%
Short Stuff	1 3.584	279 0.05%
The Stuff of Life	1 3.571	280 0.05%
Brave New Planet	1 3.559	281 0.05%
Four Courses with Geoffrey Zakarian	4 3.478	1,150 0.19%
The Mark Moss Show	1 3.460	289 0.05%
The Crossover NBA Show with Chris Manni...	29 3.432	8,450 1.40%
Open Floor: SI's NBA Show	34 3.412	9,966 1.65%
Why Am I Telling You This? with Bill Cl...	2 3.384	591 0.10%
Lost Hills: Dead in the Water	205 3.353	61,148 10.12%
How To Citizen with Baratunde	7 3.332	2,101 0.35%
Stuff Mom Never Told You	75 3.329	22,527 3.73%
Sports Illustrated Media Podcast	23 3.318	6,932 1.15%
How to Money	40 3.306	12,098 2.00%
Daniel and Jorge Explain the Universe	133 3.216	41,361 6.85%
The End Of The World with Josh Clark	8 3.121	2,563 0.42%
Stuff They Don't Want You To Know	256 3.088	82,912 13.72%
Deep Background with Noah Feldman	16 3.088	5,182 0.86%
The Last Archive	4 3.067	1,304 0.22%
Teach Me Something New with Brit Morin	8 3.055	2,619 0.43%
Cautionary Tales with Tim Harford	30 3.051	9,832 1.63%
Creature Feature	5 3.021	1,655 0.27%
Just B with Bethenny Frankel	20 2.977	6,718 1.11%
	6 2.836	2,116 0.35%
Permission to Speak	0 < 0.01	19 < 0.01%
The Limit Does Not Exist	0 < 0.01	17 < 0.01%
What's Her Story With Sam & Amy	0 < 0.01	7 < 0.01%
Money Making Conversations	0 < 0.01	68 0.01%
	0 < 0.01	16 < 0.01%
BrainStuff	0 < 0.01	36 < 0.01%
First Contact with Laurie Segall	0 < 0.01	22 < 0.01%
Math & Magic: Stories from the Frontier...	0 < 0.01	112 0.02%
	0 < 0.01	63 0.01%
	0 < 0.01	5 < 0.01%
Business on the Brink	0 < 0.01	31 < 0.01%
Contakt World: Truth in Health	0 < 0.01	24 < 0.01%
All's Fair with Laura Wasser	0 < 0.01	44 < 0.01%
Ask a Manager	0 < 0.01	100 0.02%
The Shack Show	0 < 0.01	10 < 0.01%
Behind the Influence	0 < 0.01	33 < 0.01%
Podversations	0 < 0.01	4 < 0.01%
Strictly Business	0 < 0.01	62 0.01%
Raised by Wolves: The Podcast	0 < 0.01	81 0.01%
Anupam Cares	0 < 0.01	50 < 0.01%
Follow the Profit with David Grasso	0 < 0.01	131 0.02%
Night Call	0 < 0.01	139 0.02%
Bizography with Dana Barrett	0 < 0.01	2 < 0.01%
TechStuff Daily	0 < 0.01	138 0.02%
	0 < 0.01	57 < 0.01%
ADLANDIA	0 < 0.01	23 < 0.01%
Long Shots	0 < 0.01	101 0.02%
Road to Somewhere	0 < 0.01	69 0.01%
Into the Zone	0 < 0.01	118 0.02%
Seneca's Conversations on Power and Pur...	0 < 0.01	16 < 0.01%
Fw:Thinking	0 < 0.01	102 0.02%
Cannabis Talk 101	0 < 0.01	85 0.01%
Side Hustlers with Carla Marie	0 < 0.01	26 < 0.01%
Stay Calm with Bob Roth	0 < 0.01	48 < 0.01%
The Question Booth	0 < 0.01	34 < 0.01%
Show more...

Geo Areas

Geo Area	EvPM	Impressions
Others	228 10.112	22,547 3.97%
Providence - New Bedford	12 3.284	3,654 0.64%
Phoenix	30 3.274	9,162 1.61%
Portland - Auburn	6 2.698	2,224 0.39%
Little Rock - Pine Bluff	6 2.612	2,297 0.40%
Sacramento - Stockton - Modesto	18 2.514	7,161 1.26%
Madison	6 2.466	2,433 0.43%
Chicago	12 2.349	5,109 0.90%
Salt Lake City	12 2.290	5,240 0.92%
Raleigh - Durham (Fayetteville)	18 2.046	8,798 1.55%
Detroit	24 2.030	11,825 2.08%
Denver	18 1.843	9,765 1.72%
Charlotte	12 1.756	6,832 1.20%
Jacksonville, Brunswick	6 1.735	3,458 0.61%
Austin, TX	6 1.711	3,507 0.62%
Houston	6 1.642	3,655 0.64%
Orlando - Daytona Beach - Melbourne	6 1.558	3,850 0.68%
Nashville	6 1.425	4,212 0.74%
Philadelphia	18 1.419	12,681 2.23%
Birmingham (Anniston and Tuscaloosa)	6 1.408	4,260 0.75%
San Diego	6 1.185	5,062 0.89%
Miami - Fort Lauderdale	6 1.101	5,449 0.96%
Washington DC (Hagerstown)	24 1.034	23,217 4.09%
Tampa - Saint Petersburg (Sarasota)	6 0.958	6,261 1.10%
Norfolk - Portsmouth - Newport News	6 0.836	7,176 1.26%
Oklahoma City	6 0.776	7,734 1.36%
Dallas - Fort Worth	6 0.738	8,131 1.43%
Kansas City	6 0.689	8,714 1.53%
Baltimore	6 0.617	9,726 1.71%
Los Angeles	12 0.523	22,944 4.04%
New York	12 0.375	32,001 5.63%
Atlanta	6 0.246	24,428 4.30%
Albuquerque - Santa Fe	0 < 0.01	2,372 0.42%
Lafayette, LA	0 < 0.01	1,551 0.27%
Tulsa	0 < 0.01	1,221 0.21%
Fort Smith - Fayetteville - Springdale - Rogers	0 < 0.01	1,315 0.23%
Monterey - Salinas	0 < 0.01	1,233 0.22%
Las Vegas	0 < 0.01	6,282 1.11%
Green Bay - Appleton	0 < 0.01	1,156 0.20%
Omaha	0 < 0.01	2,448 0.43%
Santa Barbara - Santa Maria - San Luis Obispo	0 < 0.01	2,384 0.42%
Memphis	0 < 0.01	5,623 0.99%
San Antonio	0 < 0.01	2,808 0.49%
Peoria - Bloomington	0 < 0.01	1,164 0.20%
Jackson, TN	0 < 0.01	1,915 0.34%
Cedar Rapids - Waterloo & Dubuque	0 < 0.01	1,941 0.34%
Fresno - Visalia	0 < 0.01	1,830 0.32%
Wichita Falls & Lawton	0 < 0.01	1,162 0.20%
Waco - Temple - Bryan	0 < 0.01	1,485 0.26%
Columbus - Tupelo - West Point	0 < 0.01	1,009 0.18%
Wichita - Hutchinson	0 < 0.01	1,730 0.30%
Tucson (Sierra Vista)	0 < 0.01	3,444 0.61%
Sioux City	0 < 0.01	1,769 0.31%
Bakersfield	0 < 0.01	1,093 0.19%
Eugene	0 < 0.01	1,019 0.18%
Boise	0 < 0.01	2,209 0.39%
Macon	0 < 0.01	2,849 0.50%
Colorado Springs-Pueblo	0 < 0.01	1,719 0.30%
San Francisco - Oakland - San Jose	0 < 0.01	10,793 1.90%
Honolulu	0 < 0.01	2,777 0.49%
Baton Rouge	0 < 0.01	1,948 0.34%
Portland, OR	0 < 0.01	10,592 1.86%
Hattiesburg - Laurel	0 < 0.01	1,984 0.35%
Montgomery (Selma)	0 < 0.01	1,817 0.32%
Reno	0 < 0.01	1,293 0.23%
Huntsville - Decatur (Florence)	0 < 0.01	1,480 0.26%
Mobile - Pensacola (Fort Walton Beach)	0 < 0.01	2,581 0.45%
Des Moines - Ames	0 < 0.01	1,877 0.33%
Seattle - Tacoma	0 < 0.01	11,941 2.10%
Jackson, MS	0 < 0.01	2,245 0.40%
Pittsburgh	0 < 0.01	5,555 0.98%
New Orleans	0 < 0.01	7,441 1.31%
Toledo	0 < 0.01	1,014 0.18%
Greenville - New Bern - Washington	0 < 0.01	1,466 0.26%
Dayton	0 < 0.01	1,905 0.34%
Lexington	0 < 0.01	4,157 0.73%
Rochester, NY	0 < 0.01	1,137 0.20%
Youngstown	0 < 0.01	1,527 0.27%
Columbus, OH	0 < 0.01	2,635 0.46%
Hartford & New Haven	0 < 0.01	9,168 1.61%
Albany - Schenectady - Troy	0 < 0.01	2,141 0.38%
Tallahassee - Thomasville	0 < 0.01	1,914 0.34%
Louisville	0 < 0.01	1,892 0.33%
Indianapolis	0 < 0.01	5,528 0.97%
Albany, GA	0 < 0.01	1,117 0.20%
Burlington - Plattsburgh	0 < 0.01	1,676 0.30%
Columbus, GA	0 < 0.01	4,622 0.81%
Savannah	0 < 0.01	3,197 0.56%
Augusta	0 < 0.01	1,407 0.25%
Charleston, SC	0 < 0.01	2,459 0.43%
Greensboro - High Point - Winston-Salem	0 < 0.01	2,684 0.47%
Cincinnati	0 < 0.01	3,136 0.55%
Buffalo	0 < 0.01	1,234 0.22%
Flint - Saginaw - Bay City	0 < 0.01	1,518 0.27%
Columbia, SC	0 < 0.01	3,861 0.68%
West Palm Beach - Fort Pierce	0 < 0.01	2,486 0.44%
Springfield, MO	0 < 0.01	1,802 0.32%
Wilmington	0 < 0.01	2,244 0.40%
Milwaukee	0 < 0.01	5,132 0.90%
Cleveland	0 < 0.01	6,455 1.14%
Minneapolis - Saint Paul	0 < 0.01	10,342 1.82%
Shreveport	0 < 0.01	3,134 0.55%
Saint Louis	0 < 0.01	8,733 1.54%
Boston (Manchester)	0 < 0.01	16,621 2.93%
South Bend - Elkhart	0 < 0.01	1,118 0.20%
Wilkes Barre - Scranton	0 < 0.01	1,316 0.23%
Salisbury	0 < 0.01	1,023 0.18%
Chattanooga	0 < 0.01	2,052 0.36%
Roanoke - Lynchburg	0 < 0.01	2,325 0.41%
Fort Myers - Naples	0 < 0.01	1,951 0.34%
Florence - Myrtle Beach	0 < 0.01	2,187 0.38%
Greenville - Spartansburg - Asheville - Anderson	0 < 0.01	4,557 0.80%
Harrisburg - Lancaster - Lebanon - York	0 < 0.01	2,006 0.35%
Charleston-Huntington	0 < 0.01	1,341 0.24%
Grand Rapids - Kalamazoo - Battle Creek	0 < 0.01	5,260 0.93%
Knoxville	0 < 0.01	1,606 0.28%
Richmond - Petersburg	0 < 0.01	6,316 1.11%
Syracuse	0 < 0.01	1,216 0.21%
Lansing	0 < 0.01	1,038 0.18%
Spokane	0 < 0.01	1,828 0.32%
Show more...

Devices

Device	EvPM	Impressions
Mobile Phone	432 EvPM - [] 0.78	555,568 volume - [] 92.57%
Android	180 8.86	20,322 3.39%
iOS	252 0.49	514,300 85.69%
Mobile	0 < 0.01	20,946 3.49%
Tablet	0 EvPM - [] < 0.01	4,948 volume - [] 0.82%
iOS	0 < 0.01	4,948 0.82%
Desktop	18 EvPM - [] 5.77	3,120 volume - [] 0.52%
macOS	18 15.97	1,127 0.19%
Other	0 < 0.01	1,993 0.33%
DHA/Speakers	0 EvPM - [] < 0.01	1,191 volume - [] 0.20%
Other	0 < 0.01	1,191 0.20%
Other	114 EvPM - [] 3.22	35,365 volume - [] 5.89%
Unknown	114 3.22	35,365 5.89%

Time of Day

Time of Day	EvPM	Impressions
21:00 - 24:00	148 4.513	32,793 5.43%
15:00 - 18:00	190 4.301	44,175 7.31%
09:00 - 12:00	299 4.297	69,579 11.52%
12:00 - 15:00	428 4.096	104,503 17.30%
03:00 - 06:00	314 3.998	78,539 13.00%
00:00 - 03:00	176 3.681	47,816 7.91%
06:00 - 09:00	718 3.199	224,467 37.15%
18:00 - 21:00	7 2.959	2,366 0.39%

Day of Week

Day of Week	EvPM	Impressions
Saturday	190 4.301	44,175 7.31%
Thursday	299 4.297	69,579 11.52%
Friday	428 4.096	104,503 17.30%
Monday	324 4.019	80,609 13.34%
Tuesday	314 3.998	78,539 13.00%
Wednesday	718 3.199	224,467 37.15%
Sunday	7 2.959	2,366 0.39%

Network Connection Types

Network	EvPM	Impressions
Cellular	226 4.396	51,406 8.51%
Cable	1,942 3.718	522,326 86.44%
Corporate	112 3.672	30,503 5.05%
N/A	0 < 0.01	0 < 0.01%
Dialup	0 < 0.01	0 < 0.01%

Attribution

Pixel Activity12/15/2021 - 12/28/2021

Pixel Breakout

28,336
Available conversions

92.80% 7.20%

2,040
Same-Device Matches

Conversion type	Quantity	% of total

Click-based	0	0.00

View-through	2,040	89.47

26,296
Remaining conversions

91.95% 0.85%

240
Cross-Device Matches
0.999
Probability Confidence

Cross-Device Match Confidence

26,056
Non-matched (foreign) conversions

9,664
Available conversions

98.76% 1.24%

120
Same-Device Matches

Conversion type	Quantity	% of total

Click-based	0	0.00

View-through	120	62.50

9,544
Remaining conversions

98.01% 0.75%

72
Cross-Device Matches
0.999
Probability Confidence

Cross-Device Match Confidence

9,472
Non-matched (foreign) conversions

17,442
Available conversions

91.47% 8.53%

1,488
Same-Device Matches

Conversion type	Quantity	% of total

Click-based	0	0.00

View-through	1,488	92.54

15,954
Remaining conversions

90.78% 0.69%

120
Cross-Device Matches
0.999
Probability Confidence

Cross-Device Match Confidence

15,834
Non-matched (foreign) conversions

969
Available conversions

55.42% 44.58%

432
Same-Device Matches

Conversion type	Quantity	% of total

Click-based	0	0.00

View-through	432	90.00

537
Remaining conversions

50.46% 4.95%

48
Cross-Device Matches
0.999
Probability Confidence

Cross-Device Match Confidence

489
Non-matched (foreign) conversions

Identity Graph

Overall Devices

465,310,897
Devices
174,025,519
IP Addresses
0.00
Average weight
0.00
Hits/Requests

Cross-Platform Conversions

Conversions by Device Type

Devices that consumers make conversions. The percentage distribution of cross-device conversions by device type is shown below.

Hide details

60.00% 144 Mobile Phone	10.00% 24 Tablet	30.00% 72 Desktop	0.00% 0 TV/Players	0.00% 0 DHA/Speakers	0.00% 0 Other

iOS 40.00% 96 Android 20.00% 48 Other 0.00% 48	iOS 0.00% 0 Android 10.00% 24 Other 0.00% 0	Windows 0.00% 0 macOS 30.00% 72 Other 0.00% 0

Cross-Device Customer Journey Mapping

On the left are the devices where the impression happened, on the right are the devices where the cross-platform conversion happened.

Hide details

20.00% 48 Start on a Mobile Phone	75.00% 36 Continue on a Desktop	25.00% 12 Continue on a Tablet	0.00% 0 Continue on some other type of device
20.00% 48 Start on a iOS Mobile Phone	75.00% 36 Continue on a Desktop	25.00% 12 Continue on a Tablet	0.00% 0 Continue on some other type of device
10.00% 24 Start on a TV/Player	100.00% 24 Continue on a Mobile Phone	0.00% 0 Continue on a Desktop	0.00% 0 Continue on a Tablet

Conversion Delay

The section below shows the distribution of the time delay between the conversion events and the corresponding click (or impression) events.

Click-based Signup events

The histogram below shows the distribution of the time delay between the click-based Signup events and the corresponding click events

The histogram below shows the same event delay distribution in terms of percentage.

Click-based Lead events

The histogram below shows the distribution of the time delay between the click-based Lead events and the corresponding click events

The histogram below shows the same event delay distribution in terms of percentage.

Click-based Misc events

The histogram below shows the distribution of the time delay between the click-based Misc events and the corresponding click events

The histogram below shows the same event delay distribution in terms of percentage.

Click-based All Events events

The histogram below shows the distribution of the time delay between the click-based All Events events and the corresponding click events

The histogram below shows the same event delay distribution in terms of percentage.

User Engagement

Build timestamp: 2022-01-14 15:29:32

Overview

Campaign Details12/15/2021 - 12/28/2021

Performance Trend

Volume Distribution

Subcampaigns Performance

Best Variations

Top Performing Podcasts

Performance Details

Podcasts

Publisher Segments

Geo Areas

Devices

Time of Day

Day of Week

Network Connection Types

Attribution

Pixel Activity12/15/2021 - 12/28/2021

Pixel Breakout

Identity Graph

Overall Devices

Cross-Platform Conversions

Conversions by Device Type

Cross-Device Customer Journey Mapping

Conversion Delay

Click-based Signup events

Click-based Lead events

Click-based Misc events

Click-based All Events events

User Engagement