Insights.
Know the province before you spend in it.
SoundInsights research on money, shopping, family, travel and attitude to KZN, mapped to four human needs: Progress, Belonging, Control and Enjoyment. We show where your category fits.
For brands planning from the outside
We’ve got the insights, the audience and the team to get you into KZN.
A practical route into the province for media planners: understand the context, identify the opportunity and turn it into something ECR can help deliver.
Bring the KZN question.
We’ll use the research, audience context and platform options to help shape a practical starting point.
Why KZN
See the KZN story.
KZN right now
Optimistic, watching every rand and still planning ahead.
The research shows pressure and possibility sitting side by side. That is the planning context brands need to understand before they spend in the province.
59%optimistic about their future in KZN.
79%think about their finances daily.
57%cut non-essential groceries.
74%save months ahead for travel.
Why ECR
Insights. Audience. Team.
Audience.
Reach KZN where it listens.
East Coast Radio’s FM audience, plus digital, podcasts and live events, with targeted paid distribution to put your content in front of the right people.
Team.
An idea built and delivered by one team.
Our creative solutions team builds the idea with our station, digital and commercial teams, delivers every element we sell, and closes with a results report.
What your customers in KZN are doing right now
Pressure has changed the decision, not the desire.
Pressure has changed the decision, not the desire.
71% reduced dining out; 57% cut non-essential groceries.
Action: Make the choice feel safer and worth it.
Planning has become a form of agency.
47% start Christmas shopping in the Black Friday window.
Action: Earn a place on the list before the window opens.
Travel gets closer and the road becomes a moment.
83% prefer road travel.
Action: Be there on the road and at the forecourt.
A province people can criticise and still choose.
59% are optimistic about their future in KZN.
Action: Speak to progress. The credible territory is attainable optimism.
A clear way into the province
From insight to idea to impact.
01
Insight
We find your brand’s tension or opportunity in KZN, using SoundInsights, MediaMark research and your brief.
02
Idea
Our station, digital and commercial teams build a multi-platform idea around it.
03
Delivery
We deliver every element we sell, across FM, digital and live.
04
Impact
We measure against outcomes agreed up front and close with a results report.
Connect with KZN
Get into KZN and connect with the consumers worth getting close to.
From affluent decision-makers and professionals to coastal lifestyle audiences and mobile-first consumers. Ready to reach them? Buckle Up and discover how ECR can connect your brand to KZN at www.buckle-up.co.za.
Your next step
Ready to get into KZN?
Let us know at info@mediamark.co.za and put your brand at the heart of the province.