Jewishwisdom.org style concept: “Flourish”Prepared by Metamorphosis Agency for LKFLT, October 2026
חכמה

Flourish

A garden in daylight: open space, and soft color that grows from the land the tradition came from. This concept is clear and modern first, with warmth carried by watercolor, rounded forms, and the glow of a candle.

What a style concept is: the look and feel of Jewish Wisdom. Its colors, type, shapes, imagery, and voice, and how they work together to create a mood.

What it isn't: a page design. The layouts here show elements “in situation” to convey that mood; real pages will be designed around their own content.

“Flourish” is the selected concept, and the foundation for the full brand and style guide.

Sample copy draws on the approved Core Marketing Messages and our conversations.

Two typefaces, each with one job

Rubik leads: headlines, Hebrew, buttons, and navigation. Crimson Pro reads: body text, descriptions, and quotes, bringing warmth and a little seriousness to longer passages. Both are free Google Fonts, supported natively in Wix Studio, and each loads as one variable file plus a second for its italic.

Leads: headlines, Hebrew, buttons, navigation

Rubik

Aaאב
Light 300Regular 400Medium 500Semibold 600
  • Hebrew is native, not added. Both scripts share the same proportions and rhythm, so שבת looks at home beside English.
  • Soft corners, clear shapes. Warm on a headline and easy to read in a button or menu.
  • Light for feeling, Medium for doing. Big Light headlines carry the welcome; Medium handles buttons, labels, and navigation.
Reads: body text, descriptions, quotes

Crimson Pro

Aaa
Light 300Regular 400Medium 500Italic
  • A book face for reading. Its classic shapes add warmth and seriousness to longer passages, balancing Rubik's modern feel.
  • A true italic. Drawn, not slanted, for quotations and transliterated terms like Shabbat and chesed.
  • Sized up to match. Crimson Pro has smaller letters than Rubik, so body text runs about 20px to sit comfortably beside it.
Display, Rubik Light 300Human Being. Not Always Human Doing.
Heading, Rubik Regular 400A culture that measures your worth solely by your output leaves you depleted and empty.
Body, Crimson Pro Regular 400You are not a productivity machine that needs occasional maintenance. You're a human being who needs rest, play, and people, not just output. There's an ancient, surprisingly doable practice that's known this all along.
Quote, Crimson Pro Italic“If I am not for myself, who will be for me?” Hillel
Hebrew term, Crimson Pro ItalicEvery week, Shabbat offers a day for menuchah, rest.
Interface, Rubik Medium 500Find a Small Group

Colors from the seven species

The Torah names seven foods of the land: wheat, barley, grapes, figs, pomegranates, olives, and dates. This palette borrows their colors, softened for a bright, open screen. Each color carries a meaning, and the meaning decides its job. Fig leads; there's no blue and white anywhere.

#F1F3EA

Leaf Light

Daylight and room to breathe. The open morning garden, where nothing is demanded of you. The page itself.

#1F3A2E

Evergreen

Rootedness and endurance. Olive trees live for thousands of years; a tradition that stays alive. The steady voice of all text.

#6A2E55

Fig

Invitation and home. “Under their vine and under their fig tree” (Micah 4:4): welcome and a place to sit together. It carries the ask: buttons, links, the next step, and the glow that gives containers depth.

#EFA25C

Apricot

Light and beginnings. The candle flame, the Shabbat glow, the first light of morning. Warmth you move toward: it glows behind buttons, never becomes text.

#8EA27A

Olive Leaf

Peace and renewal. The leaf the dove brought back to Noah: hope after hardship. Washes, tags, and moments of welcome.

#E6C98F

Wheat

Nourishment. Bread, challah, the harvest of Shavuot, everyday practice. Hebrew pins and citations: small, nourishing bits of learning.

Evergreen on Leaf Light11.0 : 1 contrast
White on Fig9.8 : 1 contrast
Evergreen on Apricot5.9 : 1 contrast
Leaf Light on Evergreen11.0 : 1 contrast

Every text pairing shown clears the 4.5 : 1 accessibility standard for body text. Olive Leaf is for shapes and large type only.

In situation

The following design placements are for illustration purposes only and are not the homepage design. They show a mix of elements “in situation” to convey how these elements complement each other to create a mood.

Jewish Wisdom Ask Jewish Wisdom
שבת

Shabbat

Rest like it means something →
מועדים

Holidays & Seasons

Ancient rhythms for the year you're living →
חיים

Life & Practice

Wisdom for the life you're actually living →
שאלות

Big Questions

A conversation thousands of years in the making →

Illustrative only. Layout follows Section 4.1 of the build specification; final copy is set with the style guide.

Hebrew, as an invitation

In this concept, Hebrew script can also be decorative, as on the cover and the homepage columns. Wherever it appears in content, it comes with its transliteration and meaning, set in a soft pill so it reads as a friendly marker rather than a test, with a short note right beneath it. Quotes from traditional texts show the Hebrew above the English, and the citation comes with a short note shown right beneath it.

שבתShabbatRest; literally, to stop
A weekly day set apart for rest, people, and being human instead of productive.
חסדChesedLoving-kindness
Kindness that goes beyond what's required. The feeling you get when you help without being asked.
ברוכים הבאיםB'ruchim haba'imWelcome
Literally, blessed are those who come. A greeting for anyone who arrives, however they got here.
אִם אֵין אֲנִי לִי, מִי לִי? וּכְשֶׁאֲנִי לְעַצְמִי, מָה אֲנִי? וְאִם לֹא עַכְשָׁיו, אֵימָתָי?
“If I am not for myself, who will be for me? And when I am only for myself, what am I? And if not now, when?”
HillelPirkei Avot 1:14
Pirkei Avot 1:14 means chapter 1, teaching 14 of Pirkei Avot, Ethics of Our Ancestors: a collection of sayings by early rabbis, compiled around 200 CE. Read it on Sefaria →

The signature: one answer at the center

One answer sits at the center, under an arch, where the eye lands first. Other ways people have done it run down one side; sources and a path to real people run down the other. It reflects what we heard during our discussions: start with one way, and show that there are others.

Other ways people have done it

Some families light a little early on busy nights.

Others light wherever they are, even a single candle in a hotel room.

Some wait and light together when everyone's home, so the moment is shared.

You asked

“Do I need to wait for sundown to light Hanukkah candles? I'll be on a plane.”

Classically, candles are lit after dark, because the Jewish day begins at night. If that won't work this year, light them when you can. Lighting a little early is far better than not lighting at all, and you won't break anything. Wherever you land, you'll be bringing a little light with you.

Ask a follow-up

Sources

Light them with others

Two small groups near you are gathering for Hanukkah.

Find a Small Group

Sample answer for illustration. Sources and small groups are placeholders.

Photography, true to its light

Real people, together. Instead of one filter for every photo, each photo keeps its own light, whether candlelit or bright daylight. A gentle color harmony ties them into one family, and soft masks give pages variety and a clear focal point.

As shotFriends gathered around a candlelit table
The original. Warm, moody candlelight worth keeping.
1. HarmonizedThe photo with the harmony grade
Harmonize, don't wash. The light stays; shadows lean toward Evergreen instead of black, and highlights warm slightly toward Apricot. Use on every photo.

Masks: variety, and one photo set apart

Photos and videos sit in soft shapes rather than hard rectangles, using Wix's built-in masks. Mixing shapes keeps a page lively. A watercolor wash underneath marks one photo as the primary: the feature at the top, with a gallery of smaller shapes below it.

Featured photo in an arch mask
Gatherings

Shabbat dinner, all are welcome

The featured photo sits in an arch over a wheat wash. Everything below it uses smaller shapes without a wash.

Circle
Seed
Pill
Leaf
Arch

One primary per view. Only the featured photo gets a wash beneath it; use the wash that matches the page's category.

Two or three shapes per page. Variety, not a sampler. Repeat shapes within a gallery so it feels deliberate.

Faces stay clear of edges. Choose the mask after the crop, so no one is cut off by a curve.

Video too. The same masks apply to video in Wix; the featured video can sit in the arch with a wash behind it.

Photo example.

The harmony, in numbers

  • Shadows: lift the black point slightly and tint it toward Evergreen (#24372D), so the darkest areas read deep green rather than black.
  • Highlights: a soft Apricot warmth, about 15 to 20% strength.
  • Everything else stays: no global brightening, no desaturation. A candlelit photo stays candlelit.
  • Video is framed, not graded. Each Shabbat film keeps its director's own look. What stays consistent is the frame around it, shown below.

Art direction for community partners

  • Choose the light first. Warm, natural light (candles, golden hour, windows) does more than any treatment.
  • People first. Show people with each other: talking, eating, laughing, learning. A ritual object appears with people around it, never alone.
  • Room to breathe. Leave some open space around people, which also leaves room for text.
  • Leave out Israeli landscapes and flags, posed stock smiles, and AI-generated photos.
Sample video thumbnail
Shabbat, Where You're AtRest, together, once a week
Jewish Wisdom
Sample YouTube thumbnail. The film still is shown as shot; only the frame is ours. Photo example.

The frame around every film

  • Thumbnails: a still from the film in a rounded frame, with the title on a Leaf Light card and a watercolor wash peeking from the corner.
  • Title and end cards: Leaf Light with a single watercolor wash and the wordmark. The end card points to the Hub and to Gatherings.
  • Lower thirds: name in Rubik Medium, role in Rubik Light, on a rounded Leaf Light pill.
  • Captions: always on, set in Rubik.
  • Real over polished: keep the feel of a real conversation between real people. Light refinement is welcome; heavy post-production works against it.
Watercolor painting of figs and olive leaves

Illustration in watercolor

Where a photo can't do the job, such as an idea, a holiday, or a Library header, illustrations are painted in shaded watercolor: soft light-to-dark modeling that gives each form weight, darker pigment pooling at the edges, loose deckled borders, and highlights left as bare paper. Subjects range from the garden to people gathered at the table, and the palette stays close to the seven species.

Shaded watercolorLight-to-dark modelingLayered glazesPigment pooling at the edgesMottled, uneven colorLoose, deckled edgesHighlights left as bare paperSeven species palettePeople and everyday subjects

Keep line work minimal. If a line is needed, use a thin, broken brush line in Evergreen.

Watercolor painting of friends at a seder table holding hands
Olive
Wheat
Apricot
Fig
Evergreen

Watercolor washes, one per palette color, used behind headings, category columns, and social posts.

Across the Hub, social, and email

The same rounded forms, seven-species color, and watercolor carry from a Library card to an Instagram post to a newsletter, so every touchpoint is recognizably Jewish Wisdom.

Watercolor painting of friends at a seder table
Holidays & Seasons, Discussion Prompt

Four questions worth asking at any seder

You don't need to know the order of things to ask a good question. That's kind of the point.

Read
Friends in conversation around a dinner table
Gatherings

Belonging isn't something you join. It's something you find, and you don't have to find it alone.

Find a small group run by our community partners, meeting in homes, parks, and online. Start with your zip code to see what's near you.

Find a Small Group

Photo example, with the “Flourish” harmony and a seed-shaped frame.