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Subscribe to the Maniac Marketing Blog. And you could spend dozens of hours researching them! Here is a list of 25 proven landscape advertising ideas � enjoy! Become the 1 go-to landscaper in your service area by creating name recognition Having an attractive logo professionally designed for your landscaping advertising is important for 2 reasons: It helps you look like a professional trustworthy business It creates name recognition Both of which amount to more landscaping customers!
One neighbor has some guys in a beat-up pickup truck come by and mow the lawn once a week. ABC Landscaping! Well, first of all, because you know their name. You can just Google them! But secondly, because they look more established and credible.
It also increases the likelihood that you will reach them when they DO need you. So� Market yourself early and often. Target your ideal prospects to attract new jobs If you want to avoid wasting money with your lawn care marketing, you need to discriminate!
What I mean is� Mailing landscaping advertising flyers to every single homeowner in your city can get expensive � FAST � especially if you live in a densely populated area. Narrow your focus. Choose your prospects. And think about this: Say you deliver landscaping flyers all over town. Probably not. But your targeting can � and probably should � go beyond geography. And� Your most profitable clients might be commercial properties. Plus: See how the headline clearly states what this landscaping business does: The logo strategically placed in the upper left-hand corner shows WHO owns this website right away.
Notice not 1 but 2 places to contact this landscaping company right off the bat: 1 The phone number in the upper right-hand corner 2 And the black lead capture form. Make sure your landscaping website shows pictures of your landscaping work. Like this landscaper did: And next to your reviews, you can feature a lead capture form, which I talk about next in 7. So what then? Maybe � or maybe not. With a lead-capture form, like this: An effective lead capture form works by offering your visitor something useful � a FREE estimate, for example, or FREE lawn-care tips � in exchange for their email address.
FREE report: steal-worthy special offers you can use for your landscape marketing Once you have their email address, you can email them with special offers and updates regularly! Leave a review! The last thing you need is a disgruntled former customer bad-mouthing your business. So handle the review well, and they could turn into a happy customer! Honestly� Managing a PPC campaign can feel like a full-time job � but as a landscaping business owner, you already have one or 5!
Like this: So your prospects see ONE cohesive marketing message whether they receive your landscaping postcard in the mail OR see your ad on Facebook. Amazing, right? And this is cool: Your landscape postcards are personalized with the name of the recipient they can also be customized for each recipient to match their demographics , so they take notice! So� When it comes to delivering your flyers, you could: Pay someone to post them for you.
This is a great job for high-school-aged kids. I recommend checking up on them, though, to make sure your flyers are actually being delivered! But keep in mind: Not all of your customers are going to want your sign in their yard. Always keep communication open with your clients Failing to stay in touch with existing customers is an extraordinarily costly mistake.
Plus: Existing customers are not only a source for current business, but also for referrals. One way to keep in touch with existing customer is by sending them a monthly email newsletter. Not surprising, right? Another great thing about referrals? Instead: Just reward your current clients who give you referrals� Which will make them feel valued and save YOU extra landscape marketing dollars! Use your blog to generate 4. Need ideas for your landscape marketing blog?
Listen to your current customers. And answer these questions: What do they need help with? By using keywords. Improve your Google ranking with search engine optimization SEO Search engines work by finding websites which match the keywords your prospects search with.
Makes sense, right? Then� Crickets. You email them, maybe call them if they provided a phone number , and still no word back. No client yet. Now what? NOW you follow up with them! Create goodwill and landscaping jobs with neighborhood involvement Offer your landscaping services to local civic organizations that focus on community beautification and local revitalization efforts.
Get pictures of the sports team or event you sponsor and again: Show them on your website or even in your next email newsletter! Speaking of collaborating with HOAs� Reach out to other similar businesses and form partnerships What other businesses have clients who need your landscaping services?
Plus: When a prospect calls in, you can ask what lawn service advertising they saw. Make it easy on whoever mans the phones by using a new caller sheet � An easy-to-use sheet that helps your receptionist or you to get ALL the necessary information from the prospect about what lawn maintenance advertising or landscaping flyers they received or saw.
Plus: You can also record incoming calls at your office so you can listen and actually hear how your receptionist or other staff handle prospective new customers. Also called call tracking � We use this in our Everywhere Small Business program so that business owners can not only hear how their prospect calls are handled� But they can use this insight to train their staff to receive calls properly with the intention of getting appointments for sales purposes.
Give a FREE offer or two! So � HOW do you track? However � the most important metric to track? Return on investment ROI! Want to see some real-life case study examples? Here are a few real successes from our clients! Best, Joy. You really did an awesome job. Thanks for an article. Keep post for more tips. Excellent information! I will be implementing multiple suggestions from this.
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Call or Text a Marketing Consultant Popular Articles: Article Article Article 3. Article 7. Related Content: Case Study. Case Study. Think about including the sun in your photograph�it's one sure way to say hot and harsh. But shooting the sun is tricky. On a clear day, the sun is so bright that your camera's meter will tend to underexpose everything else in the frame.
Shoot in manual mode, or take a reading without the sun in frame, depressing the shutter button halfway to hold the exposure, then reframe before you shoot. If you're shooting film, bracket a lot to make sure of getting the exposure you want.
With a digital camera, check the images as you shoot. Wide-angle lenses tend to work best because the blown-out sun takes up less of the image, but they are susceptible to lens flare.
The advantage of SLRs is that you can see the flare when you frame the image. Consider these different scenes: a tranquil tropic isle with turquoise water lapping at a white, sandy beach; storm waves pounding a rocky New England shore; a densely packed vacation beach.
What kind of shore are you photographing, and how can Simple Beautiful Landscape Pictures Track you best convey it? What time of day, what kind of weather, and what season is most appropriate for showing its character? These are the kinds of questions to ask yourself while scouting for the right vantage point and composition before shooting. Every shoreline is different in some way. Show the difference in your images. Once you have thought about the character of the shore, look for elements you can use to reinforce the feeling you're after.
Palm trees make a good frame for a tropical beach; a spray of water shooting over rocks adds drama to a rugged coastal scene. As in the desert, be careful about sand. If it's windy, be sure to protect your camera and lenses from blowing sand. Don't open the camera back unless you are in an area that is well sheltered. Are the mountains you're shooting rugged or worn, threatening or enchanting? What feeling do you get from them? Look for elements that will reinforce your feeling and convey it to the viewer.
What composition, angle, light, and weather seem most appropriate? Look for the telling details that reflect the spirit of the mountains, too. All rights reserved. Forests Photographing forests presents a different set of challenges. Plains and Prairies Wide-open spaces such as plains and prairies are among the hardest landscapes of all to photograph well because often they lack an obvious point of interest.
Deserts Look for ways to show the rugged nature and the beauty of deserts. Seacoasts Consider these different scenes: a tranquil tropic isle with turquoise water lapping at a white, sandy beach; storm waves pounding a rocky New England shore; a densely packed vacation beach.
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