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Local Advertising. Lawn care services are by their nature local. Target audiences breakdown by the neighborhood. Customer retention is key to success.

Your website is ground-zero for your lead generation efforts. Make sure your website instantly communicates where you work, what you do, and how to contact you. Use images from your own jobs instead of just stock photos. Your website is your marketing magnet � you want to draw leads to it. Get an easy to remember domain name and put it everywhere: your trucks, business cards, flyers, t-shirts, hats, email signature, business cards, invoices, letterheads.

Check out the lawncare competition in your area for both commercial and residential jobs. Look at websites to see what kind of services and deals are offered. Then be honest with yourself. Would you choose you? That will cost you. Be clear about all the services you offer. Leads will compare lawn care services before they choose who to hire. Make sure you give them a clear reason to choose you.

Video is one of the most effective ways to communicate your value proposition. A second video can be a strong piece of marketing material for years. This is a good example:. Keep your video short and on-point. You can include images from your gallery of work, and testimonial comments from happy clients also work well.

There are three ways to dominate the search results. The first is pay-per-click advertising. These ads are run through auction-based systems like Google Adwords and Bing Ads. The main advantage here is that you show in the top positions reserved for paid ads and that you can control the ad copy and landing page. For example, you might want to run an advertisement for spring lawn care specials.

Your ad and the page it goes to on your website can match that offer. Next, you need to set-up and rank for Google My Business. This is the maps listing and review platform Google uses for geo-targeted searches. Then you have the organic website listings. These are also free clicks, with ranking gained by optimizing your website for keywords, gaining links, getting social media traffic, and adding content to your blog.

Make sure you segment your campaigns for residential and commercial lawn care lead-generation. They are a type of pay-per-click ad. Retargeting ads are effective because people online are indecisive and distracted. As we said, every small, local lawn care business knows the importance of word of mouth. This same thing is amplified by online reviews. If you have a poor review profile � or no profile at all � it will hurt you.

Far and away the most important thing you can do to get a great reputation is to earn it. Have your staff take on the mindset that every client is a potential reviewer which is true and dial-up your service to truly exceed expectations. Also, know that cutting corners can have a long-term negative effect on your marketing. The unfortunate reality with reviews is that people who have negative experiences are more motivated to write them. Getting comments from the happy majority requires a bit more effort.

Ask happy customers to leave you a review or give a testimonial. Follow-up calls are the perfect time to ask. You can send an email like this:. If they respond yes, it goes to a review platform where you need content.

If no, it opens a feedback form. The star-ratings are really visible in Google Places listings. People trust them and expect good businesses to have positive reviews. Earn them and make sure they show up online. In addition, add testimonials directly to your website and to your company video. Get your best clients in front of people so they know you have satisfied people who recommend you. Start by creating a strong Facebook Business Page.

Be sure to:. Try to get reviews on Facebook, and encourage clients to use recommendations to refer you to friends. The message feature is now a good way to get direct leads, and many people will visit your website via Facebook. Post your best shots and create Pinterest boards with ideas and recommendations for lawn care and landscaping. Encourage clients to follow all your social media channels for tips on how to keep their yards looking great.

In an area with competition for lawn care services, expect that someone is always trying to steal your best clients. They are advertising aggressively and ready to low-ball on price. If you forget about your clients, particularly in the off-season, you may find they forgot about you. To prevent this, use email marketing to send a periodic newsletter with updates, tips, and deals. Send reminders of when certain yard care services need to be considered with a call to action to schedule the work.

Email software makes creating and sending these updates quick and easy. Also, you can tie this into customer relationship management software CRM where you can track contacts, deals, personal information, and scheduled work for each client. These are visuals that explain a topic. They work well in blogs, as social media posts, and links from your email newsletter. All of this talk about web marketing may have you thinking all you need to do is sit around and wait for Google to get that phone ringing.

Online marketing is effective, but as a local lawn care business, you should do everything you can to generate leads. Get out and talk to people. Join the local Chamber of Commerce. Help out with community gardens, church lawncare, and city clean-up events.

Pass out business cards. Make friends with people at local nurseries and landscape materials businesses. Make connections with handymen, painters, garage door repair and other home services to share referrals.

Lead-generation is an activity. The more active you are, the more leads will know about your business. We can integrate your efforts so everything works together to drive you the most leads and help you determine which channels are best for you so you can focus your resources. Call us today to get a free demo of our marketing platform or to request a free website design mockup for your lawn care business.

Find top rated lawn care companies near me. Everything you need to manage and grow your business from a singular platform. Case Studies , Local Advertising. Local Advertising , Paid Search. Get business, marketing and sales tips written by experienced industry practitioners. Cancel anytime. February 22, Do you need to improve the lead-generation and marketing for your lawn care business? Here are 10 things that will get you more lawn care leads and convert them into long-term customers.

Pro Tip: Get a Memorable Domain Name Which would remember 10 minutes after you saw it on the side of a truck: or www. Leads will remember your domain and look you up when they need lawn care work. Distinguish Yourself From the Competition Check out the lawncare competition in your area for both commercial and residential jobs. Create a Lawn Care Video Video is one of the most effective ways to communicate your Lawn Maintenance Machines Uk value proposition. The Marketing platform gives SMBs Lawn Maintenance Diy Valve everything they need to manage and grow their business from a singular platform, including the ability to � build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more.

Marketing was founded in with the mission of enriching communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado, with offices in Austin, Texas. The only platform you'll ever need Everything you need to manage and grow your business from a singular platform. New marketing tip videos on our YouTube channel every week! Subscribe Now.

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