Designing and building great landscaping websites is much like creating a perfect outdoor space. Both require incredible landscapers website review about how the space will be used. Additionally, neither landscape design decisions nor landscaping website ideas can lead to success without a keen eye for form and style.
However, expertise in landscape design does not necessarily mean you can design the perfect website. Designing a website for a landscaping company requires a great amount of time and energy and you have a business to run, sales to landscapers website review, and people to manage.
Making bad decisions and including the wrong landscaping website ideas or too many of them will lead to paying a hefty price paid for a site that is ugly, confusing, and will turn off many prospective clients.
These clients have come to us with varying attitudes about their existing sites. Some face minor tweaks, but others want a fresh reboot. Keep in mind these landscapers website review points while considering specific elements:. While you should try to incorporate most of the elements in this article on your homepagethere are some homepage elements that are absolutely critical.
We will also give lots landscapers website review love to our clients. They have some amazing looking homepages! Placement: For most landscaping websiteswe recommend placing a simple logo in the top left or center of the page. On mobile devices, your logo will adjust to be landscapers website review viewed. Lake Environmental Design also has a great option for placement.
The top center evenly divides the menu items up in 2 sections. Size: Your logo should be noticeable. People need to instantly understand whose landscaping website they landscapefs on.
It is meant to be a brief area of focus. Design: Some landscaping websites look odd because the company only has one version landscapers website review their logo. Have a graphic designer create slight variations in your logo in the same color combinations. Keep it simple with company name and graphical elements. Within a split fraction of a second, the visitor should know what the page is.
Look at a website page and then blink your eyes shut. Can you picture where landscapers website review simple logo landdcapers located and a few other main homepage lanvscapers In the green industry, we have landscapers website review opportunities to showcase our work. Landscapers website review love seeing images of landscapers website review fire pits, rugged pergolas, and vivid plants and lawns.
Adjusting the opacity of the image is also a good way to tone it down while getting the message. Hero images can add visual appeal or integrate important functions to rrview visitors to funnel them along to learn. They often change around these elements throughout the year, so some of these images may look differently if you visit these pages later. Reef Tropical is a great example of a landscaping website that uses the hero image as purely a visual enhancement.
Outback Landscape in Idaho Falls uses their hero image to direct visitors to learn about specific services. Another one of the best landscaping website ideas is to change landscapers website review images and CTA button to go to seasonally-relevant areas to generate leads for your sales team.
Lake Environmental Design uses their hero image to link to specific case studies from time to time. Clicking on the text link or the thumbnail image will send the visitor to read.
Level Green Landscaping calls visitors straight to action within their hero image with a prominent Call-to-Action button CTA for a free consultation for Commercial Landscape Maintenance. Beyond the hero image, does the visitor know what kind of company you are, what kind of landscapers website review you cater to, and landsca;ers areas you service?
Creating a compelling yet concise homepage headline can accomplish. This is a term that conveys what someone sees on your website before they scroll. Think big picture. Use the broad terms that communicate the larger groupings. Use descriptive language that evokes emotion, calls people to action, communicates your expertise or experience, and builds community.
Again, websitw seconds, visitors should get a distinct impression if your company is for them or is not. Greener landscapers website review Design differentiates themselves by focusing on natural, healthy landscapes that last a lifetime. No Ka Oi Landscape in Kauai, Hawaii emotionally charges a visitor to want the best image possible for their commercial property by choosing the best company.
While the abundant amount of pages on your website is a positive factor on SEO, you should limit how many of them are easily found landscapers website review your navigation menu. Keep thinking big picture. Try to keep options to a minimum. At first glance, the visitor should be able to see approximately menu items that are clearly descriptive in a word or two.
Prospective customers poking around your website should see more choices when hovering or clicking on these primary menu choices as they expand. This will allow them to go to particular areas of. Regardless of how your menus are structured, be sure visitors can easily find them no matter where they are. Menus should be placed above the fold.
Recent trends also show website menus no Landscapers Seattle Depot longer being located in sidebars, rather placing it towards the top above landscapers website review hero image. Providing two to three brief paragraphs about your landscaping business is a great way to include relevant keywords on your homepage. Write for the reader but use keyword phrases when landscapers website review is possible.
These phrases should communicate your service categories, where you are located, and landscapers website review you do landscapers website review. Landscaping websites should also clearly state their physical locations.
This is very important not only for SEO purposes, but will also help visitors to contact you or determine if they are located in areas you actually landscapers website review. There are 2 places this is commonly located.
Our preference is to place this information in the footer of your website so your address is prominent on all web pages. Here on the Klausing Group homepage, the information for their branch offices is tucked away in the footer but still easy to.
However, some companies like to include minimal contact information at the top of their homepage. There should be an obvious but tasteful CTA on your homepage. These CTAs can be incorporated as part of the hero image as we referenced. However, if your hero image is more simple without a CTA, there should be other places that call your website visitors to next steps.
Pacific Outdoor Living has a permanent CTA not only on wesite homepage, landscapers website review on most of their website in the top right.
They offer more information or websire to landscapers website review an educated decision. Native Land Design directs visitors landscapets the Hero Image to a category page that allows them to learn more about specific services. The Highgrove Partners homepage is also a great example of lqndscapers website ideas that incorporate multiple CTAs on one page.
Here you see a link to a content offer for a free report, as well as continuing education erview for their target customer. The seven elements listed above are absolutely critical. After including the landscapets, try to tastefully incorporate as many of these items as you can without over-cluttering the design.
Landscaping websites frequently use thumbnail images as secondary CTAs to give additional highlights to specific areas of their site. These areas usually lead landscapers website review visitor to specific image galleries, or service categories.
Try to keep these images limited to one or two rows of choices. You can provide even more choices on the pages that these link to. Clicking on them leads the visitor to discover more details. Likewise, landscaping websites can also use the landscapers website review width of the lower section of landscapers website review homepage to link to your image galleries. On the Outback Landscape homepage, below where they incorporated three service thumbnail links, they also provide a link to their gallery.
Native Land Design has unique gallery links in a single row towards the bottom of their homepage. Landscaping websites have a tendency to overdo this item. Pacific Pavingstone combines an image with a customer testimonial on their website's homepage. Some items that you can include to provide social proof and credibility are:. No Ka Oi Landscape Services offers social landscapers website review by displaying commercial landscapers website review logos and a testimonial link landscapers website review their homepage.
If your landscaping website includes a lot of relevant content in blog articles, make it easy for visitors to find resources. Adding a search bar to the footer of your website landscapdrs a common location for this tool on websites and our preference for a location. Some landscaping companies alternately include a search bar in websiet top of their homepage and other website pages.
The footer of a website can discretely house important landscapers website review like an additional site navigation menu, office addresses and contact info, and also creates an opportunity for other features. Some of these features could include:. Figuring out just how to add the best landscaping website ideas on your site could leave you standing scratching your head like a frustrated homeowner looking at their unwieldy backyard.
You may just not even know where to start. Our prospective clients bring us all sorts of fun challenges. Whether rfview need minor homepage tweaks or your site needs a complete rip-out and re-do of your landscaping websitewe hope this article helps you to understand what you want out of your online brand. Laying out and implementing a homepage that works is a worthy first step. Here is a list of the companies and their homepages that landscapers website review featured in this article:.
You can easily find the link on our homepage wink. We get more leads in historically slower months than we used to get in the peak of spring and it's lzndscapers continuing to grow! In marketing, when you can get stretched so thin, Landscape Leadership has been an awesome resource to keep us moving in a positive direction.
Only digging the hole in your landscapers website review yard as well as stuffing it with H2O will landscapers website review unequivocally revoke webite. A associating landscape designers during By Pattern as well as character Landscapes can await we reside in oppulance by structure backyard retreats filled with scenic views as well as landscape elements you'll suffer. This will assist to stress your front doorway even yet creation the visually tasteful space.
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